The evolution of the Web has in turn led to a marketing revolution. The change is not just in technology but in culture. Hard selling has been replaced by social engagement. Instead of indiscriminately shouting sterile corporate marketing messages at people who may or may not be interested in your product or service, today you […]
One of the things that has enabled the rapid growth of social media is the increased uptake of smartphones and mobile web browsing. More and more of us access the Internet on the move from our phones. The International Telecommunications Union has even predicted that mobile access to the Internet will soon overtake access from […]
Have you noticed how visual a medium the web has become recently? In some ways this is a continuation of a long term trend. I remember when the internet was all text, with the occasional picture that took forever to download. Since then, it has steadily become more visual. The web then and now is […]
When did we all join the media business? How did the internet make this possible? When British computer scientist Tim Berners-Lee invented this thing called the World Wide Web in 1990, he could scarcely have imagined what it has become today: a ubiquitous part of our everyday lives. Fully integrated into our social lives, an […]
One of the newer social media tools, and the subject of one of the new chapters in Get Up to Speed with Online Marketing, is Google+. I know. “Not another social media tool” was my initial reaction too; especially after so many false starts and abandoned forays into social networking by Google. But it pays […]
My background is in publishing. I worked for various publishing companies for 10 years before starting my own business. In 2005 I studied part-time for a Postgraduate Diploma in Digital Media Management at Birkbeck, University of London – one of the courses I now teach on. This was the first time I came across social […]
When Get Up to Speed with Online Marketing first published in 2010, you might have needed some persuading that social media marketing was something you needed to do. Today, you may need little convincing. There is no longer a battle between social media and mainstream marketing. Social media is the mainstream. Facebook has over a […]
The Property Podcast is a weekly mix of property news and debate presented by Rob Bence who runs RMP Property and Rob Dix who runs Property Geek – both active property investors and podcast addicts who saw an opportunity to combine their passions. Soon after its launch in March 2013, the podcast was manually selected […]
The starting point for your website is your design brief. You should think this through and put some ideas down on paper before contacting a web designer or developer. The questions below are the sorts of things they will ask. And even if you’re doing it yourself, it’s still a good discipline to go through […]
Hashtags cause a lot of confusion but are simply clickable keywords within tweets. Put the # symbol immediately before a word or phrase (with no spaces or punctuation) and it becomes a link. Yes, keywords with or without the # symbol can be searched for on Twitter, and show up in the list of ‘trending […]
