Categories: Get the Idea
The evolution of the Web has in turn led to a marketing revolution. The change is not just in technology but in culture. Hard selling has been replaced by social engagement. Instead of indiscriminately shouting sterile corporate marketing messages at people who may or may not be interested in your product or service, today you […]
Categories: Get the Idea
One of the things that has enabled the rapid growth of social media is the increased uptake of smartphones and mobile web browsing. More and more of us access the Internet on the move from our phones. The International Telecommunications Union has even predicted that mobile access to the Internet will soon overtake access from […]
Categories: Get the Idea
Have you noticed how visual a medium the web has become recently? In some ways this is a continuation of a long term trend. I remember when the internet was all text, with the occasional picture that took forever to download. Since then, it has steadily become more visual. The web then and now is […]
Categories: Get the Idea
When did we all join the media business? How did the internet make this possible? When British computer scientist Tim Berners-Lee invented this thing called the World Wide Web in 1990, he could scarcely have imagined what it has become today: a ubiquitous part of our everyday lives. Fully integrated into our social lives, an […]
Categories: Get the Idea
My background is in publishing. I worked for various publishing companies for 10 years before starting my own business. In 2005 I studied part-time for a Postgraduate Diploma in Digital Media Management at Birkbeck, University of London – one of the courses I now teach on. This was the first time I came across social […]
Categories: Get the Idea
When Get Up to Speed with Online Marketing first published in 2010, you might have needed some persuading that social media marketing was something you needed to do. Today, you may need little convincing. There is no longer a battle between social media and mainstream marketing. Social media is the mainstream. Facebook has over a […]
Categories: Case Studies, Podcasting
The Property Podcast is a weekly mix of property news and debate presented by Rob Bence who runs RMP Property and Rob Dix who runs Property Geek – both active property investors and podcast addicts who saw an opportunity to combine their passions. Soon after its launch in March 2013, the podcast was manually selected […]
Categories: Case Studies, Twitter
I’m all for Twitter Q&As. They can engage your audience, provide useful information and show a human face behind your business. However, timing is everything. Energy pricing is a political hot potato in the UK. Leader of the Opposition Ed Miliband announced at his recent Party Conference that a future Labour government would freeze energy […]
Categories: Case Studies
Sometimes with social media you don’t need to do it all yourself. Instead of starting a blog, you can comment on someone else’s or write a guest posting for a blog with a following in your niche area. Likewise with video, you can sometimes work with someone who already has a large YouTube following, and […]
